Demand = Roughly the volume of requests that all the NTP clients in the zone generate. Or similar definitions. Thing is, how much “traffic” does the zone generate, in whatever unit is relevant to you: Packets per second, bits/second, GB/month, …
Your server has a certain netspeed. So do all others in the same zone. Add up all those netspeeds. Then calculate what percentage your netspeed is of the overall sum of netspeeds. That is the second permyriad (see below for permyriad vs. percent).
By definition, the baseline here is 100%, or 10000 permyriads. I.e., the sum of all netspeeds of the servers in a specific zone is considered 100%. And each server will then have a fraction thereof, e.g., 13% for each of NTPman’s servers. Or the respecitive permyriad fraction out of the total of 10000 permyriads (it’s just a factor of 100 between the two).
As there are zones with many servers, the unit is not percent, because the percent value might be too small/have too many zeros after the decimal point for those countries, and/or for small netspeed values. Thus, permyriad was chosen. E.g., your IPv4 server currently has 4.813 ‱, which would be 0.04813%. The other way round, in zones with fewer servers, you get bigger permyriad values, because the 100% is divided among fewer servers. I.e., each server gets a larger share of the 100%.
Similar with the DNS queries. Assume the pool got 100,000 DNS queries from Belgium in the last three days (not a realistic number, but for illustration). Then the first permyriad means that that specific server has been getting about 13% of those 100,000 DNS queries, or about 13,000 queries. And yours has gotten 0.54405 % in roughly the same timeframe, or 54.405 ‱.


